What metric measures the percentage of clicks that result in a conversion on your website?

The metric that measures the percentage of clicks that result in a conversion on your website is called the Conversion Rate.

Detailed Explanation:

1. Definition: The conversion rate is defined as the percentage of users who take a desired action after clicking on a link or advertisement. This action could be making a purchase, signing up for a newsletter, filling out a form, etc.

2. Formula: The conversion rate is calculated using the formula: $\text{Conversion Rate} = \left( \frac{\text{Number of Conversions}}{\text{Total Clicks}} \right) \times 100$

3. Importance: This metric is crucial for measuring the effectiveness of marketing campaigns, landing pages, and overall website performance. A higher conversion rate indicates that a larger percentage of visitors are completing the desired actions, which typically reflects well on the website’s ability to engage and persuade its audience.

In summary, by monitoring and optimizing your conversion rate, you can improve your website’s performance and increase the return on investment for your marketing efforts.