What is the percentage of customers who visit a Web site and actually buy something called? A. Click-through B. Conversion rate C. Spam D. Affiliate programs

Breakdown the Problem

1. Identify the key terms related to the question.
2. Analyze each option to understand its definition.

Relevant Concepts

1. Click-through: Refers to the percentage of users who click on a specific link or advertisement compared to the total number of users.
2. Conversion rate: Refers specifically to the percentage of visitors who complete a desired action, such as making a purchase.
3. Spam: Unwanted or irrelevant messages typically sent in bulk, not related to website visits or purchases.
4. Affiliate programs: Marketing arrangements where affiliates earn commissions for referring customers, but not related to the percentage of customers purchasing.

Analysis and Detail

• Among the options, the definition that matches the scenario of customers visiting a website and then making a purchase aligns best with the "conversion rate."
• The other options do not pertain directly to the action of making a purchase after visiting a website.

Verify and Summarize

• The question seeks a specific term for the percentage of customers who buy after visiting a site. The logical choice, upon analysis of definitions, is the conversion rate.

Final Answer

B. Conversion rate