Brand repositioning is also known as Blank______.Multiple choice question.rebrandingco-brandingbrand dilutionbrand licensing

Break Down the Problem

1. Identify the concept of brand repositioning.
2. Analyze the provided options for their relevance to brand repositioning.

Relevant Concepts

• Brand Repositioning: This involves changing the brand's status in the market to target a different customer segment or to refresh its image.

Analysis and Detail

1. Rebranding: This is the term that closely aligns with brand repositioning, as it typically involves altering aspects of the brand to attract new audiences or change perceptions.
2. Co-branding: This refers to a partnership where two brands collaborate, which is not the same as repositioning.
3. Brand Dilution: This indicates a reduction in brand value, often due to overextension, thus not relating to repositioning positively.
4. Brand Licensing: This involves granting permission to another party to use the brand's trademark, which is a different concept altogether.

Verify and Summarize

After analyzing the options, "rebranding" is the term that directly correlates with brand repositioning, as both involve making changes to update or alter a brand's identity in the market.

Final Answer

Brand repositioning is also known as rebranding.