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301 redirects informs search engines that the old page is no longer relevant and the new page should be indexed

Question

301 Redirects

A 301 redirect informs search engines that the old page is no longer relevant and the new page should be indexed.

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Solution

301 redirects are a fundamental aspect of SEO and web management, informing search engines and users that a page has permanently moved to a new location. Here’s a concise breakdown of how they work:

  1. Permanent Redirection: A 301 redirect is a server-side redirect that signifies that a requested resource has been permanently moved to a different URL. This informs search engines that the old URL should not be indexed anymore.

  2. SEO Benefits: By using a 301 redirect, you can pass approximately 90-99% of the link equity (ranking power) from the old URL to the new one. This helps maintain your search engine rankings even when you change URLs.

  3. User Experience: For users, 301 redirects ensure a seamless experience, as they are automatically taken to the new page without needing to take any additional action.

  4. Implementation: It’s important to implement 301 redirects correctly to avoid broken links and ensure that both users and search engines can find the new content easily.

In summary, 301 redirects play a crucial role in maintaining the relevance of web pages and optimizing SEO during changes to URLs.

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