_____ is the way that a company wishes to be portrayed.Brand imageBrandingBrand identityBrand position

The correct answer to the question is "Brand identity."

Explanation

Brand identity refers to the visual elements, communication style, and overall representation that shape how a brand wishes to be perceived by its audience. It encompasses various aspects, including the brand's name, logo, color scheme, typography, and overall design. Brand identity is crucial because it creates a lasting impression on consumers and differentiates a brand from its competitors. By carefully crafting its identity, a company can establish a strong and cohesive image that resonates with its target audience, ultimately building loyalty and trust. In contrast, brand image is how consumers actually perceive the brand, branding is the process of creating that identity, and brand position refers to the place a brand occupies in the minds of consumers relative to competitors.