A company should try to serve as many of the target markets that it can.Group of answer choicesTrueFalse

Answer: True

In modern business strategy, the concept of serving multiple target markets is often seen as beneficial. This is because diversifying the target markets can lead to increased revenue opportunities and reduced risks associated with reliance on a single market. By serving various segments, a company can better adapt to changes in consumer preferences, economic conditions, and competitive landscapes.

However, it's also essential for the company to maintain a focus on its core competencies and not to overextend itself, which can lead to diluted brand identity and potential inefficiencies. Ultimately, a strategic assessment of markets, resources, and organizational capabilities should guide the decision to pursue multiple target markets effectively.