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Discuss whether the published accounts of a luxury hotel provide agood measure of the performance of the business.

Question

Discuss whether the published accounts of a luxury hotel provide a good measure of the performance of the business.

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Solution

The published accounts of a luxury hotel can provide a good measure of the performance of the business, but they should not be the only measure considered. Here's why:

  1. Financial Performance: Published accounts often include financial statements such as the balance sheet, income statement, and cash flow statement. These can provide a good indication of the hotel's financial health, profitability, and cash flow situation. For example, high revenue and profit margins could indicate strong performance.

  2. Occupancy Rates: These accounts may also include occupancy rates, which can be a good measure of the hotel's ability to attract and retain customers. High occupancy rates could indicate strong performance.

  3. Customer Satisfaction: However, published accounts often do not include measures of customer satisfaction, which is crucial in the hospitality industry. A hotel could be financially successful but still have unhappy customers, which could impact long-term sustainability.

  4. Employee Satisfaction: Similarly, these accounts often do not include measures of employee satisfaction. In the hospitality industry, employee satisfaction can directly impact customer satisfaction and, therefore, the overall performance of the business.

  5. Market Conditions: Published accounts also do not take into account market conditions. For example, a decline in performance could be due to a downturn in the economy rather than poor management.

  6. Competition: The accounts do not consider the performance of competitors. A hotel might be performing well in isolation, but if competitors are performing even better, this could indicate potential problems.

In conclusion, while the published accounts of a luxury hotel can provide a good measure of certain aspects of the business performance, they do not provide a complete picture. Other factors such as customer satisfaction, employee satisfaction, market conditions, and competition should also be considered.

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