STP analysis occurs during which step of the marketing planning process?Multiple choice question.ThirdFirstSecondFourth

Breakdown of the Problem

To answer the question regarding the timing of the STP (Segmentation, Targeting, Positioning) analysis in the marketing planning process, we need to identify the correct step it occurs in.

Relevant Concepts

1. Marketing Planning Process Steps:
   • First: Situation Analysis
   • Second: STP Analysis
   • Third: Marketing Mix Development
   • Fourth: Implementation and Control

Analysis and Detail

1. First Step: Involves evaluating the internal and external environment of the business.
2. Second Step: This is where the STP analysis takes place, identifying distinct customer segments, selecting target markets, and developing product positioning.
3. Third Step: Focuses on creating the marketing mix (product, price, place, promotion).
4. Fourth Step: Encompasses the implementation of the marketing strategies and evaluating their effectiveness.

Verify and Summarize

Given the definitions of each step, it is clear that STP analysis occurs in the second step of the marketing planning process.

Final Answer

Second