What is the first stage in the buying process?Select one:a.Evaluation of alternativesb.Post-purchase evaluationc.Purchase decisiond.Need recognitio

Break Down the Problem

1. Identify the options provided in the question.
2. Determine the correct sequence of the buying process stages.

Relevant Concepts

The buying process typically follows five stages which include:

1. Need Recognition
2. Information Search
3. Evaluation of Alternatives
4. Purchase Decision
5. Post-Purchase Evaluation

Analysis and Detail

• Need Recognition: This is the initial stage where the consumer realizes they have a need or problem that requires a solution. It triggers the buying process.
• Information Search: In this stage, the consumer seeks information to address the recognized need.
• Evaluation of Alternatives: Consumers assess various options based on their preferences and needs.
• Purchase Decision: This is when consumers decide on which product or service to buy.
• Post-Purchase Evaluation: After the purchase, consumers evaluate their satisfaction with the decision.

Verify and Summarize

Among the options listed, "Need recognition" is the starting point of the buying process.

Final Answer

d. Need recognition