make an abstract about the Market Penetration of New Online Selling Platforms (Tiktok Shop) and the issue

The rapid evolution of digital technology has paved the way for new online selling platforms, such as TikTok Shop. This paper explores the market penetration of these emerging platforms, with a particular focus on TikTok Shop. The study delves into the strategies employed by these platforms to penetrate the market, their growth trajectory, and the challenges they face in their quest for market dominance. The paper further discusses the issue of market saturation and competition, as more and more online selling platforms emerge. The study also highlights the regulatory and security issues that these platforms face, and how these issues impact their market penetration strategies. The findings of this study provide valuable insights for businesses looking to leverage these platforms for their online selling needs, as well as for policymakers and regulators overseeing the e-commerce industry.