What is the driving force behind the selling concept? External competition Internal sales targets Consumer needs Stakeholder integration

The driving force behind the selling concept primarily revolves around internal sales targets. This concept emphasizes the importance of achieving certain sales goals and focuses on the execution of persuasive techniques to drive product sales. It operates under the belief that consumers will not purchase enough of the organization's products unless they are aggressively sold.

While external competition and consumer needs do play significant roles in a company's overall strategy, the selling concept prioritizes the internal objective of meeting specific sales quotas over actively responding to consumer preferences. Stakeholder integration is valuable for overall business health, but it is not the core driving force of the selling concept itself.

Thus, internal sales targets serve as the foundation that motivates sales teams to engage customers through various selling techniques, highlighting that the main intent is to increase sales volume irrespective of consumer demand signals.