Taglines in Ads such as Limited edition and Hurry up are based upon the principle ofa.Social proofb.Scarcityc.Reciprocityd.Commitment

Break Down the Problem

1. Identify the main concepts of each option (Social proof, Scarcity, Reciprocity, Commitment).
2. Analyze the context in which taglines like "Limited edition" and "Hurry up" are used.

Relevant Concepts

1. Social Proof: The tendency for individuals to follow the behaviors of others.
2. Scarcity: The principle that people place a higher value on products that are less available.
3. Reciprocity: The expectation that if someone does something for you, you will do something for them in return.
4. Commitment: The psychological need to be consistent with what one has previously said or done.

Analysis and Detail

• "Limited edition" suggests that the product is not widely available, enhancing its desirability due to the notion of exclusivity.
• "Hurry up" creates a sense of urgency and implies that the offer may be taken away if not acted upon quickly.

Both taglines play on the principle of Scarcity. When items are perceived as scarce or limited, consumers are more likely to make a quick purchase decision.

Verify and Summarize

The correct answer is Scarcity (b). The principles of "Limited edition" and "Hurry up" emphasize limited availability, prompting quicker consumer action.

Final Answer

b. Scarcity