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Explain how the marketing communication strategy employed by the ad supports the company in accomplishing its corporate advertising objective.

Question

Explain how the marketing communication strategy employed by the ad supports the company in accomplishing its corporate advertising objective.

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Solution

Sure, here's a step-by-step explanation:

  1. Identify the Corporate Advertising Objective: The first step is to understand the company's corporate advertising objective. This could be anything from increasing brand awareness, introducing a new product, or changing the public's perception of the company.

  2. Analyze the Ad: Look at the ad and identify the key elements. This includes the message, the visuals, the tone, and the call to action.

  3. Connect the Ad to the Objective: Now, analyze how these elements support the corporate advertising objective. For example, if the objective is to increase brand awareness, does the ad make the company's name and logo prominent? If the objective is to introduce a new product, does the ad clearly showcase the product and its benefits?

  4. Evaluate the Communication Strategy: The communication strategy is how the ad communicates its message to the audience. This could be through humor, emotion, facts and information, or storytelling. Evaluate how this strategy supports the corporate advertising objective

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