Explain how the marketing communication strategy employed by the ad supports the company in accomplishing its corporate advertising objective.
Question
Explain how the marketing communication strategy employed by the ad supports the company in accomplishing its corporate advertising objective.
Solution
Sure, here's a step-by-step explanation:
-
Identify the Corporate Advertising Objective: The first step is to understand the company's corporate advertising objective. This could be anything from increasing brand awareness, introducing a new product, or changing the public's perception of the company.
-
Analyze the Ad: Look at the ad and identify the key elements. This includes the message, the visuals, the tone, and the call to action.
-
Connect the Ad to the Objective: Now, analyze how these elements support the corporate advertising objective. For example, if the objective is to increase brand awareness, does the ad make the company's name and logo prominent? If the objective is to introduce a new product, does the ad clearly showcase the product and its benefits?
-
Evaluate the Communication Strategy: The communication strategy is how the ad communicates its message to the audience. This could be through humor, emotion, facts and information, or storytelling. Evaluate how this strategy supports the corporate advertising objective
Similar Questions
Marketing strategy – how will you promote the information to your target market e.g. Advertising, invitations etc. Explain your strategy.
Question 3 of 10What is involved in the marketing of a product or good?A.AdvertisementsB.PackagingC.DistributionD.All of the above
What is marketing? Explain in your own words.What is marketing communication? Explain in your own words.
Question 1The core function of marketing is to:1 pointAdvertise products Increase sales Create value for consumers Design Products
______ consists of all the techniques sellers use to motivate people to buy their products.Multiple choice question.AdvertisingMarketingPromotionPublicity
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.