What is not the driver for value propositions?a.Utilityb.Pricec.Attractiond.DistinctivenessClear my choice

To determine what is not a driver for value propositions, let's briefly analyze each option:

1. Utility: This refers to the usefulness or functionality of a product or service. It is a fundamental driver of value propositions since consumers seek products that provide benefits or solve their problems.

2. Price: The cost of a product or service often plays a crucial role in value propositions. Competitive pricing can influence consumer decisions and perceived value.

3. Attraction: This is somewhat subjective and may refer to the appeal or attractiveness of a product, brand, or service. While attraction can affect consumer interest, it is not a core driver of the value proposition like utility or price.

4. Distinctiveness: This refers to how unique a product or service is compared to competitors. Distinctiveness is important in establishing a value proposition to differentiate from others in the market.

Based on the analysis, c. Attraction is the option that is not a primary driver for value propositions. Value propositions are more focused on utility, price, and distinctiveness to effectively convey the benefits and advantages to consumers.