Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities.True false question.TrueFalse

The statement "Sales promotions stimulate consumer purchasing and dealer interest by means of long-term activities." is False.

Analysis

Sales promotions are typically short-term strategies designed to boost immediate sales or interest in a product or service. They encompass various tactics such as discounts, coupons, contests, and limited-time offers, aimed at encouraging consumers to make quick purchasing decisions. These promotions are executed to create urgency and immediate action, rather than being long-term activities.

On the other hand, long-term activities refer to marketing strategies that focus on brand building, customer loyalty, and sustained engagement over time, such as brand advertising and relationship marketing. While effective in building a brand's future, they do not operate under the same principles as short-term sales promotions.

Therefore, the essence of sales promotions lies in their ability to drive quick sales and not necessarily to foster long-term consumer relationships or dealer interest in a sustained manner. Hence, the statement is deemed false.