When salespeople are given new sales aids or incentives to complete sales quotas, it is known as sales promotion.

Sales promotion refers to a variety of marketing strategies aimed at encouraging the purchase of a product or service. When salespeople are provided with new sales aids or incentives, it is intended to motivate them to meet their sales quotas more effectively. This can include promotional tools such as discounts, coupons, contests, and bonus incentives that are designed to increase sales in the short term.

Sales promotion serves several functions: it can create urgency among customers, encourage trial purchases, and enhance product visibility. By providing salespeople with new resources or rewards, organizations aim to bolster their efforts and enthusiasm in selling, ultimately resulting in increased overall sales performance.

In summary, sales promotions are vital for stimulating demand and enhancing salesforce effectiveness, leading to better achievement of sales targets.