The stage of the life cycle for a new product or service category usually starts with a single firm, and innovators are the ones to try the new offering.

The statement you provided seems to be more of a statement rather than a question. However, it appears to be discussing the initial stage of a product or service's life cycle.

1. Introduction Stage: This is the first stage of a product or service's life cycle. It usually starts with a single firm or company that introduces a new product or service to the market. This stage is characterized by slow sales growth as the product is being introduced to the market.

2. Innovators: These are the first group of consumers who try the new product or service. They are willing to take risks and are often the first to purchase a new product. They play a crucial role in the product adoption process as their feedback can help the company improve the product.

3. Growth, Maturity, and Decline: These are the subsequent stages of a product's life cycle. The growth stage is characterized by rapid market acceptance and increasing profits. The maturity stage is where sales growth slows down because the product has achieved acceptance by most potential buyers. The decline stage is when sales show a downward drift and profits erode.

Please provide a specific question if you need more detailed information.