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7. Pricing strategies should be determined by profit targets alone. True False

Question

7. Pricing strategies should be determined by profit targets alone.

  • True
  • False
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Solution

The statement "Pricing strategies should be determined by profit targets alone" is False.

Explanation

Pricing strategies should take into account various factors beyond just profit targets, including:

  1. Market Demand: Understanding consumer behavior and demand elasticity.
  2. Competition: Analyzing competitors' pricing to remain competitive in the market.
  3. Costs: Considering both fixed and variable costs that influence pricing.
  4. Brand Positioning: Aligning prices with the brand image and target demographic.
  5. Value Perception: Evaluating how customers perceive the value of the product or service.
  6. Regulatory Factors: Being aware of legal restrictions on pricing in certain industries.

Thus, effective pricing strategies require a holistic approach that incorporates all these elements.

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