5 Recommendations for the study about the impact of digital marketing on organizational performance

Define Clear Objectives: Before starting the study, it's important to clearly define what you want to achieve. This could be understanding how digital marketing affects sales, customer engagement, brand awareness, etc. Having clear objectives will guide your research and ensure that it's focused and relevant.

Use a Mixed Methods Approach: To get a comprehensive understanding of the impact of digital marketing, consider using both quantitative and qualitative research methods. Quantitative methods, like surveys and data analysis, can provide hard numbers on the effectiveness of digital marketing efforts. Qualitative methods, like interviews or case studies, can provide deeper insights into how and why digital marketing affects organizational performance.

Consider Different Digital Marketing Channels: Digital marketing is a broad field that includes many different channels, like social media, email, SEO, content marketing, etc. Your study should consider the impact of these different channels to get a complete picture of digital marketing's effectiveness.

Look at Competitors: To understand the impact of digital marketing, it can be helpful to look at what competitors are doing. This can provide a benchmark for what's working in your industry and highlight any areas where your organization can improve.

Keep Up with Industry Trends: Digital marketing is a rapidly changing field. What worked a few years ago might not work today. To ensure that your study is relevant and up-to-date, make sure to keep up with the latest trends and developments in digital marketing.