. What metric measures the percentage of clicks that result in a conversion on your website?

The metric that measures the percentage of clicks that result in a conversion on your website is called the Conversion Rate. It is an important performance metric in digital marketing and e-commerce that helps you understand how effective your website is at turning visitors into customers or leads.

How to Calculate Conversion Rate

1. Identify Total Conversions: Count the number of desired actions completed by visitors (e.g., purchases, sign-ups, etc.).
2. Identify Total Clicks: Count the total number of clicks that led to your website (not just visitors, but those who clicked links or ads).
3. Use the Conversion Rate Formula: The conversion rate can be calculated using the following formula:

$\text{Conversion Rate} = \left( \frac{\text{Total Conversions}}{\text{Total Clicks}} \right) \times 100$

Example Calculation

• If you had 200 conversions from 10,000 clicks, the calculation would be:

$\text{Conversion Rate} = \left( \frac{200}{10000} \right) \times 100 = 2\%$

In this example, the conversion rate would be 2%, indicating that 2% of clicks resulted in a conversion. Tracking the conversion rate helps businesses optimize their marketing efforts and improve their overall online effectiveness.