The final stage of the new product development process is?Group of answer choicesCommercialisationBusiness analysisProduct developmentTest marketing

Understanding the Question

In product development, each stage plays a crucial role in transforming an idea into a market-ready product. The final stage is particularly important as it determines how the product will be introduced to consumers and how it will compete in the marketplace.

Analyzing the Options

1. Commercialisation: This stage involves launching the product into the market and includes marketing and sales strategies. It is commonly regarded as the final stage of new product development.
2. Business Analysis: This is an earlier stage that assesses the product's viability, costs, and potential return on investment.
3. Product Development: This stage focuses on the design, engineering, and refinement of the product.
4. Test Marketing: This step involves introducing the product in a limited market to gauge consumer response before a full-scale launch.

Conclusion

Given the stages involved in the product development process, the final stage is typically Commercialisation. This is the phase where the product is released to the market and marketing efforts begin in earnest, making it an essential step in translating development efforts into business success.

Final Answer

Commercialisation