provide 2 examples of how price strategy could be used to increase purchasing, but also to signal a brand position

Premium Pricing: This is a strategy where businesses price their products higher than their competitors to create a perception of a high-quality, luxury brand. For example, Apple uses premium pricing for its products, which not only increases purchasing from consumers who value high-quality and innovative technology, but also signals Apple's brand position as a leader in the tech industry.

Penetration Pricing: This is a strategy where businesses price their products lower than their competitors to attract more customers and gain market share. For example, a new brand entering a competitive market might use penetration pricing to encourage consumers to try their product. This not only increases purchasing due to the lower price, but also signals the brand's position as a cost-effective alternative to established brands.