Advertising plays a major role in the introduction stage of the product life cycle to create awareness. True False

Answer

True.

Advertising is critical during the introduction stage of the product life cycle. This phase is characterized by the launch of a new product into the market, where potential customers are generally unaware of its existence. The primary goal of advertising in this stage is to create awareness and inform potential customers about the product’s features and benefits. Effective advertising strategies involve targeting the right audience through suitable channels to generate interest and excitement.

By employing various advertising tactics such as social media campaigns, influencer partnerships, and traditional media, companies can build brand recognition and establish a presence in the market. As awareness increases, it paves the way for market acceptance, helping to stimulate demand and encourage purchase behavior. Overall, advertising is essential in fostering initial customer engagement, making it a vital component of a product's successful introduction.