The means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell?

The means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell is known as advertising. Advertising encompasses a variety of techniques and channels to effectively reach and engage the target audience, creating awareness and influencing purchasing decisions.

1. Informational Advertising: This type presents information about a product's features, benefits, and uses, helping consumers understand what is being offered. It often includes comparative advertising to highlight advantages over competitors.

2. Persuasive Advertising: This aims to convince consumers to purchase a product or service. It often employs emotional appeal, creating a connection between the consumer's needs and the brand's offerings, leveraging techniques such as celebrity endorsements or engaging narratives.

3. Reminder Advertising: This strategy is used to keep a brand or product top-of-mind for consumers, especially those who are already familiar with the product. It typically occurs after the initial purchase has been made, ensuring ongoing awareness and continued loyalty.

Overall, effective advertising strategies blend these approaches to build brand recognition, stimulate interest, drive sales, and maintain customer relationships, leveraging various media such as television, radio, social media, and online platforms.