Mass customization is the rapid, low-cost production of goods and services that fulfill increasingly unique customer desires" TRUE FALSE

The statement "Mass customization is the rapid, low-cost production of goods and services that fulfill increasingly unique customer desires" is TRUE.

Mass customization is a production approach that enables companies to produce goods and services tailored to individual customer preferences while still delivering these products at a scale that leverages the efficiencies of mass production. This approach allows businesses to respond to the unique desires of consumers without losing the cost advantages associated with high-volume manufacturing. By utilizing technology and flexible production processes, companies can rapidly adapt their offerings, ensuring that customers receive personalized products in a timely manner. The key to successful mass customization lies in balancing customization with cost and time efficiency, thus making it possible to meet diverse consumer needs while maintaining profitability.