Some combination of products, services, information, or experiences offered to a market to satisfy a need or want are known as
Question
Some combination of products, services, information, or experiences
offered to a market to satisfy a need or want are known as **
Solution
The combination of products, services, information, or experiences offered to a market to satisfy a need or want is known as a "marketing mix." The marketing mix typically encompasses four main components, often referred to as the "4 P's":
- Product: This refers to the actual goods or services offered to meet customer needs.
- Price: This represents the amount of money customers must pay to acquire the product or service.
- Place: This involves how the product is distributed and where it is made available to customers.
- Promotion: This includes the various methods used to communicate with potential customers about the product or service, such as advertising, public relations, and sales promotions.
These elements work together to create a complete strategy aimed at helping businesses meet and exceed the demands of their target market.
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