8.Which of the following is not a part of demographic segmentation?  A. Age  B. Income  C. Education  D. Interest & activity

Breakdown of the Problem

1. Identify the options provided: A. Age, B. Income, C. Education, D. Interest & activity.
2. Define demographic segmentation and its components.

Relevant Concepts

1. Demographic Segmentation: This refers to the categorization of consumers based on specific demographics such as age, gender, income level, education, and marital status.
2. Key Components: Common parts of demographic segmentation include age, income, and education.

Analysis and Detail

1. A. Age: A key demographic factor that divides the market based on various age groups (e.g., children, teenagers, adults).
2. B. Income: Another significant demographic variable that segments consumers based on their earning levels (e.g., high, middle, low income).
3. C. Education: This measures the education level of individuals and is also a critical component of demographic segmentation (e.g., high school, college graduates).
4. D. Interest & activity: This refers to psychographic segmentation rather than demographic segmentation. It focuses on consumer lifestyles, interests, and activities rather than demographic factors.

Verify and Summarize

• Given that options A, B, and C are fundamental aspects of demographic segmentation, while option D pertains to psychographic segmentation, it is clear that D is the correct answer.

Final Answer

D. Interest & activity is not a part of demographic segmentation.