When considering customer segmentation, companies often analyze various criteria to better understand and categorize their customer base. Common segmentation criteria include:

1. **Demography:** This includes factors such as age, gender, income, education, religion, and marital status.
2. **Geography:** This criterion looks at the customer’s location, which can dictate preferences and buying patterns.
3. **Psychology:** This focuses on the lifestyle, values, attitudes, and interests of the customer.

However, **Sociology** is not typically used as a direct criterion for customer segmentation in marketing. While sociological factors may influence customer behavior, they are not a standard segmentation basis like demography, geography, or psychology.

### Final Answer
**The criteria not included in customer segmentation is:** a. Sociology

Question

When considering customer segmentation, companies often analyze various criteria to better understand and categorize their customer base. Common segmentation criteria include:

1. **Demography:** This includes factors such as age, gender, income, education, religion, and marital status.
2. **Geography:** This criterion looks at the customer’s location, which can dictate preferences and buying patterns.
3. **Psychology:** This focuses on the lifestyle, values, attitudes, and interests of the customer.

However, **Sociology** is not typically used as a direct criterion for customer segmentation in marketing. While sociological factors may influence customer behavior, they are not a standard segmentation basis like demography, geography, or psychology.

### Final Answer
**The criteria not included in customer segmentation is:** a. Sociology

Knowee AI · Accepted Answer

When considering customer segmentation, companies often analyze various criteria to better understand and categorize their customer base. Common segmentation criteria include:

1. **Demography:** This includes factors such as age, gender, income, education, religion, and marital status.
2. **Geography:** This criterion looks at the customer’s location, which can dictate preferences and buying patterns.
3. **Psychology:** This focuses on the lifestyle, values, attitudes, and interests of the customer.

However, **Sociology** is not typically used as a direct criterion for customer segmentation in marketing. While sociological factors may influence customer behavior, they are not a standard segmentation basis like demography, geography, or psychology.

### Final Answer
**The criteria not included in customer segmentation is:** a. Sociology

Which of these criteria is not included in customer segmentation?a.Sociologyb.Demographyc.Geographyd.Psychology

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