21.What is one generic strategy of Porter's?  A. Product range  B. Competition focus  C. Differentiation  D. Pricing strategies

Step 1: Break Down the Problem

We need to identify one generic strategy from Michael Porter’s framework that refers to how a business can achieve a competitive advantage.

Step 2: Relevant Concepts

According to Porter's generic strategies, businesses can use three main strategies to gain competitive advantage:

1. Cost Leadership: Being the lowest cost producer in the industry.
2. Differentiation: Offering unique products or services that provide value to customers.
3. Focus: Concentrating on a specific market niche. This can be further divided into cost focus and differentiation focus.

Step 3: Analysis and Detail

• Product Range: This does not typically fall under Porter’s three generic strategies.
• Competition Focus: This refers more specifically to the focus strategy, but it is not a generic strategy in itself.
• Differentiation: This is indeed one of Porter’s primary strategies.
• Pricing Strategies: While pricing can be a part of the competitive strategy, it does not represent one of Porter’s generic strategies directly.

Step 4: Verify and Summarize

Among the options provided, the one that explicitly represents a strategy in Porter's generic strategies framework is C. Differentiation.

Final Answer

C. Differentiation