Changing the criteria by which a voter evaluates a president is calledGroup of answer choicespersuasionframingprimingagenda setting

The correct answer to the question is priming.

Explanation:

Priming is a psychological process that affects how new information is interpreted based on prior information. In the context of voting and political evaluation, priming refers to the way that certain issues or criteria become more salient in a voter's mind when evaluating a president.

For example, if the media highlights economic performance as a key issue, voters may place more weight on the president's economic policies when making their evaluations. The other options, while related to communication and media influence, have different meanings:

• Persuasion refers to the act of convincing someone to adopt a certain belief or take action.
• Framing involves presenting information in a way that influences perception but does not specifically change the criteria used for evaluation.
• Agenda setting is about influencing which issues are considered important in public discourse.

Thus, the best fit for the definition given in the question is "priming."