A written business plan should have all the following except __________  *1 pointfinancial informationproduct or servicebusiness objectiveliquidation plan

Step 1: Break Down the Problem

The question asks what should not be included in a written business plan. It provides four options and asks to identify the one that is not typically part of a business plan.

Step 2: Relevant Concepts

A standard business plan generally includes:

1. Financial information
2. Description of the product or service
3. Business objectives
4. Market analysis
5. Operational plan
6. Marketing strategy
7. Executive summary

A liquidation plan is not typically a standard component of a business plan, which focuses more on strategies for growth and profitability rather than winding down operations.

Step 3: Analysis and Detail

• Financial Information: Critical for potential investors. This includes budgets, forecasts, and funding requirements.
• Product or Service: Describes what is being sold or offered.
• Business Objectives: Outlines goals and targets for the business.
• Liquidation Plan: This is usually part of a financial strategy if a business fails or needs to close, but it is not part of the initial planning for starting or running a business.

Step 4: Verify and Summarize

The only option among the provided choices that is not a fundamental part of a business plan is the "liquidation plan."

Final Answer

A written business plan should have all the following except liquidation plan.