he paid display or use of products in television shows, movies, and video games is referred to as media mix.Group of answer choicesTrueFalse
Question
He paid display or use of products in television shows, movies, and video games is referred to as media mix.
Group of answer choices
- True
- False
Solution
The statement "he paid display or use of products in television shows, movies, and video games is referred to as media mix" is False.
The term that specifically describes the paid display or use of products within television shows, movies, and video games is known as product placement. Product placement involves the intentional inclusion of a brand or product within the content of media for advertising purposes. The term "media mix" typically refers to the combination of various media channels used to achieve marketing objectives, including advertising across different platforms, rather than the specific practice of product integration within entertainment content.
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