What is the term for the maximum amount you're willing to spend on your Google Ads campaigns in a given day?

The term for the maximum amount you're willing to spend on your Google Ads campaigns in a given day is called the daily budget.

In the context of Google Ads, a daily budget is a financial limit you set for your ads to control your spending. It serves as a guideline for how much you're willing to invest in your advertising efforts on a daily basis. When you reach your daily budget, Google Ads will pause your campaign for the remainder of the day, ensuring that you do not exceed the predetermined cash outlay. Setting an effective daily budget is crucial for managing campaign costs, optimizing ad performance, and ensuring that you achieve a favorable return on investment. Adjusting your daily budget based on the campaign's performance and specific marketing goals can help you better allocate resources and maximize effectiveness.