The first step of a consumer buying process is: Information Search Need recognition Post purchase behavior Evaluation of alternatives
Question
The first step of a consumer buying process is:
- Information Search
- Need recognition
- Post purchase behavior
- Evaluation of alternatives
Solution
The first step of a consumer buying process is Need recognition. This is when a consumer identifies a need or want and becomes motivated to search for a product or service to fulfill this need.
The second step is Information Search. This is when the consumer seeks out information about the different options available to satisfy their need.
The third step is Evaluation of alternatives. In this step, the consumer compares the different products or services they've found based on their information search.
The final step is Post-purchase behavior. This is when the consumer reflects on their purchase decision and the satisfaction they received from the product or service. This can influence their future purchase decisions.
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