What should your search ad have in order to promote more clicks?A call to actionA catchy headlineA close-up photoA social media link

Your search ad should have the following to promote more clicks:

1. A Call to Action: This is a prompt on the advertisement that tells the user what action to take. Examples include "Buy Now", "Sign Up Today", or "Learn More". A strong call to action creates a sense of urgency and can increase user engagement with the ad.

2. A Catchy Headline: The headline is the first part of the ad that users see. It should be engaging, relevant to the product or service you're advertising, and include keywords that users might search for. A catchy headline can draw users in and make them more likely to click on the ad.

3. A Close-up Photo: Visuals can greatly enhance the effectiveness of an ad. A clear, close-up photo of the product or service can grab a user's attention and make the ad more appealing.

4. A Social Media Link: Including a link to your company's social media pages can increase engagement by giving users another way to interact with your brand. It can also increase your brand's visibility and reach.

Remember, the goal of a search ad is to attract users and prompt them to take some action, whether that's making a purchase, signing up for a newsletter, or visiting your website. The elements listed above can all contribute to achieving this goal.