What attracts the most attention in a print ad or banner ad (per unit of page/screen)?a) Illustrationb) Headlinec) Textd) Logo

The element that attracts the most attention in a print ad or banner ad per unit of page/screen can vary depending on the design and layout of the ad. However, research has shown that:

a) Illustration: Images or illustrations often attract attention first because humans are visual creatures. We process images faster than text, so a compelling image or illustration can quickly grab a viewer's attention.

b) Headline: The headline is usually the next thing that people notice. A catchy, intriguing headline can draw people in and make them want to learn more.

c) Text: The main body of text usually attracts attention after the illustration and headline. The text provides the details and information about the product or service being advertised.

d) Logo: The logo may not be the first thing that people notice, but it is crucial for brand recognition. A well-designed logo can leave a lasting impression and help people remember the brand.

So, while the illustration and headline might initially attract the most attention, all elements play a crucial role in an effective ad.