It is  the pursuit of starting, managing, and scaling a business1 puntoMarketingEntrepreneurEntrepreneurshipBusiness

The correct term that fits the description "the pursuit of starting, managing, and scaling a business" is Entrepreneurship.

Explanation

Entrepreneurship involves taking on the risks and rewards associated with creating and running a new business. It encompasses various activities such as identifying business opportunities, gathering resources, developing a business plan, managing operations, and looking for ways to grow and expand the enterprise. Entrepreneurs are individuals who engage in this process, often leveraging innovative ideas and their own initiative to bring products or services to market.

In essence, while marketing, business, and entrepreneurship are related concepts, the most accurate term that encapsulates the full scope described in your question is Entrepreneurship.