This is demonstrated by citing experts, sharing personal experience, or having a degree or certification in a certain field. Ethos Pathos

The statement you provided highlights two important rhetorical appeals: Ethos and Pathos.

1. Ethos refers to the credibility or ethical appeal of the speaker. It is established through the speaker's qualifications, expertise, and degree or certification in a relevant field. When experts cite their credentials, they enhance their persuasiveness, as their audience can trust their authority and integrity.

2. Pathos, on the other hand, refers to emotional appeal. It aims to persuade the audience by eliciting feelings, values, and beliefs. Pathos is effective in engaging the audience on a personal level, often through storytelling or sharing personal experiences that resonate emotionally.

In summary, using Ethos enhances the speaker's reliability and authority, while Pathos connects with the audience's emotions, making the message more compelling. Both appeals are crucial in effective persuasion and communication.