Earned visibility in digital media marketing includea.WOM(Word of Mouth)b.Paid Adsc.Paid Searchd.Paid Content

Earned visibility in digital media marketing refers to the exposure a brand gets organically without paying for it. This can be achieved through various methods such as SEO (Search Engine Optimization), content marketing, social media engagement, and public relations.

Here's a breakdown of the options you provided:

a. WOM (Word of Mouth): This is a form of earned visibility. When customers have a positive experience with a brand, they may talk about it with their friends, family, or on social media. This word of mouth can lead to increased brand visibility.

b. Paid Ads: This is not a form of earned visibility. Paid ads are a form of paid visibility because the brand pays to have their ads displayed on various platforms.

c. Paid Search: This is also not a form of earned visibility. Paid search involves brands paying to have their website appear at the top of search engine results for specific keywords.

d. Paid Content: This is not a form of earned visibility either. Paid content involves paying to have content about your brand appear on various platforms.

So, out of the options provided, only WOM (Word of Mouth) is a form of earned visibility in digital media marketing.