The second step in developing an effective digital advertising market campaign is identifying the target audience.Answer instructionsTrueFalse

The statement is True.

Identifying the target audience is indeed the second step in developing an effective digital advertising campaign. This step is crucial as it sets the foundation for all subsequent decisions regarding messaging, media selection, and budgeting. Knowing who your target audience is allows marketers to tailor their content and advertisements to meet the specific needs, preferences, and behaviors of potential customers. This involves analyzing demographics, psychographics, and purchasing behaviours, which can lead to more effective communication and higher conversion rates. Properly identifying and understanding the target audience helps ensure that the advertising campaign resonates with those who are most likely to engage with the brand.