The unconscious reference to one’s own value system is known as  Enculturation   Acculturation   The self-reference criterion   Assimilation

The concept you're referring to is known as the self-reference criterion. This term describes the tendency to use one's own cultural norms and values as a standard to evaluate others. It often leads to misunderstandings when interacting with people from different cultures, as one might assume that their own experiences and values are universal. In contrast, enculturation refers to the process by which individuals learn their own culture, acculturation is the process of adapting to a different culture, and assimilation refers to the process whereby individuals from one culture adopt the practices of another culture. Therefore, in this context, the correct answer is The self-reference criterion.