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Which of the following is NOT a method for obtaining current consumer behaviours?Select one:a.Buying patternsb.Profit marginsc.Surveysd.Focus groups

Question

Which of the following is NOT a method for obtaining current consumer behaviours?

Select one:

a. Buying patterns
b. Profit margins
c. Surveys
d. Focus groups

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Solution

To determine which option is NOT a method for obtaining current consumer behaviors, let’s analyze each of the provided options:

  1. Buying patterns - This refers to the analysis of consumers' purchasing behaviors and is indeed a method of understanding consumer behavior.

  2. Profit margins - This represents the difference between the cost of goods sold and sales revenue. While it can indirectly reflect consumer behavior through the performance of products, it is not a method used to directly obtain information about consumer behavior.

  3. Surveys - Surveys are a direct method for gathering information about consumer preferences and behaviors, making it a valid method.

  4. Focus groups - Focus groups consist of discussions among a selected group of people to gain insights into consumer attitudes and perceptions, which is also a valid method for studying consumer behavior.

Conclusion

The option that is NOT a method for obtaining current consumer behaviors is:

b. Profit margins

This problem has been solved

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