Which of the following is NOT a method for obtaining current consumer behaviours?Select one:a.Buying patternsb.Profit marginsc.Surveysd.Focus groups
Question
Which of the following is NOT a method for obtaining current consumer behaviours?
Select one:
a. Buying patterns
b. Profit margins
c. Surveys
d. Focus groups
Solution
To determine which option is NOT a method for obtaining current consumer behaviors, let’s analyze each of the provided options:
-
Buying patterns - This refers to the analysis of consumers' purchasing behaviors and is indeed a method of understanding consumer behavior.
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Profit margins - This represents the difference between the cost of goods sold and sales revenue. While it can indirectly reflect consumer behavior through the performance of products, it is not a method used to directly obtain information about consumer behavior.
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Surveys - Surveys are a direct method for gathering information about consumer preferences and behaviors, making it a valid method.
-
Focus groups - Focus groups consist of discussions among a selected group of people to gain insights into consumer attitudes and perceptions, which is also a valid method for studying consumer behavior.
Conclusion
The option that is NOT a method for obtaining current consumer behaviors is:
b. Profit margins
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