Which is the most credible source of promotional element in the consumer's mind?Select one:a.Sales promotionb.Advertisingc.Personal sellingd.Public relations

To determine the most credible source of promotional elements in the consumer's mind, we need to analyze the effectiveness and perceived credibility of each option.

1. Sales Promotion: This includes short-term incentives like discounts or coupons. While it can drive immediate sales, consumers may see these promotions as less credible since they might suspect they are used to clear inventory or manipulate buying behavior.

2. Advertising: Traditional advertising can build brand awareness and convey a brand message. However, consumers are often aware that advertising is designed to persuade, which can sometimes lead to skepticism about the information presented.

3. Personal Selling: This involves direct interaction between a salesperson and a consumer. This approach allows for personalized communication and can build trust. Personal selling is often seen as credible because it involves a direct relationship; however, it can vary depending on the salesperson’s effectiveness.

4. Public Relations: Public relations (PR) focuses on maintaining a positive image of a brand and building relationships with various stakeholders. PR efforts can include press releases, media interactions, and community engagement. Consumers often perceive PR as a more credible source because it can involve third-party endorsements and independent reviews rather than direct sales efforts.

Final Answer

Based on these considerations, the most credible source of promotional elements in the consumer's mind is d. Public relations.