The focus of the marketing era that makes sure everyone in the organization has the same objective - customer satisfaction - is the orientation.

The focus of the marketing era that emphasizes ensuring everyone in the organization shares the same objective of customer satisfaction is known as "the marketing orientation." This concept highlights the importance of aligning all aspects of the organization—strategy, design, production, and even employee roles—around the needs and wants of the customer. The marketing orientation shifts the focus from merely selling products to understanding customer needs and creating value, thereby fostering customer loyalty and enhancing overall business performance. By promoting cross-departmental collaboration focused on the customer, organizations can effectively improve their marketing strategies and, ultimately, their success in the market.