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Context: what is the primarily focus of marketing for goods? - product features and quality -customer experience -tangibility -homogeneity

Question

Context: What is the primary focus of marketing for goods?

  • Product features and quality
  • Customer experience
  • Tangibility
  • Homogeneity
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Solution

The primary focus of marketing for goods is typically the customer experience. While product features and quality are certainly important, they are often considered a part of the overall customer experience. This is because the way a customer perceives and interacts with a product can greatly influence their satisfaction and likelihood to purchase.

Tangibility refers to the physical presence of a product, which can also impact a customer's experience. However, it is not the primary focus of marketing.

Homogeneity, on the other hand, refers to the similarity of products. While it's important for a product to be consistent, it's not the main focus of marketing. Instead, marketing efforts often aim to highlight a product's unique features and benefits to differentiate it from competitors.

So, in summary, while all these aspects are important in marketing goods, the primary focus is usually on the customer experience.

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