In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values

In psychographic segmentation, buyers are divided into different groups based on their lifestyles, personalities, and values. This type of segmentation goes beyond merely demographic factors like age, income, or gender, delving into the psychological aspects of consumer behavior.

Psychographic segmentation helps marketers to understand the motivations, interests, and preferences of different consumer groups. By analyzing factors such as attitudes, aspirations, and social status, businesses can tailor their products and marketing strategies more effectively. For instance, a brand targeting environmentally conscious consumers may emphasize sustainability in its product offerings and messaging. This segmentation allows for more personalized marketing, which can lead to higher customer satisfaction and loyalty, ultimately impacting sales and brand reputation positively.