True or false: The general price range of the products offered by a retailer helps define the store's image.

Evaluation of the Statement

1. Understanding Retailer Image: The image of a retailer refers to the perception that consumers have of a brand, which can be influenced by various factors, including pricing, store aesthetics, brand messaging, and customer service.

2. Role of Price Range: The price range of products offered by a retailer is a significant determinant of its market positioning. Luxury retailers typically offer high-end products at premium prices, which conveys exclusivity and quality. Conversely, discount retailers provide products at lower prices, which can attract budget-conscious consumers.

3. Consumer Perception: Consumers often associate the price of products with their quality and desirability. A higher price point can suggest premium quality, while lower prices might imply affordability but potentially lower quality. This directly affects how consumers view the retailer.

4. Conclusion: Given that the price range of products does profoundly influence consumer perceptions and helps shape the overall image of a store, the statement is true. The general price range of a retailer's products does indeed help define its image by indicating the type of consumer it aims to attract and the market segment it serves.

Final Answer

True: The general price range of the products offered by a retailer helps define the store's image.