What is the optimum character length of the description in Google Snippet for SERP?

The optimum character length for a Google Snippet description, often referred to as the meta description, is generally considered to be between 150 to 160 characters. This range is crucial because it ensures that the full description is displayed in search engine results pages (SERPs) without being cut off.

Descriptions longer than 160 characters may lead to truncation, meaning that potential visitors will only see a partial description, which could lead to a decrease in click-through rates (CTR). It's essential to make the meta description compelling and relevant, as it serves as a summary of the page content and encourages users to click on the link.

In addition, remember that Google dynamically generates snippets based on the query, so even if you write a perfect meta description, it may not always be displayed as is. Always ensure that the most critical information is placed at the beginning of the description to improve visibility.