In SWOT analysis, Strengths and Weaknesses area.External factorsb.Internal factorsc.Both A & Bd.None

Break Down the Problem

1. Identify the categories of factors involved in a SWOT analysis.
2. Distinguish between internal and external factors.

Relevant Concepts

1. SWOT analysis is a strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats.
2. Strengths and Weaknesses are considered internal factors, while Opportunities and Threats are external factors.

Analysis and Detail

1. Strengths: These refer to internal attributes and resources that support a successful outcome. For example, a strong brand, loyal customer base, or unique technology.
2. Weaknesses: These refer to internal factors that could hinder performance. This could be a lack of resources or expertise, or poor location.
3. External Factors: These refer to outside elements impacting the decisions and strategies of an organization, which involves Opportunities and Threats.

Verify and Summarize

• The question is specifically about the classification of Strengths and Weaknesses in a SWOT analysis.
• Since both of these categories are related to internal factors, the correct answer can be confirmed.

Final Answer

b. Internal factors