What is the current SEC (Socio-Economic-Class) of students enrolled in your BBA program? What is the psychographic profile of your students? (20 minutes)

To assess the current Socio-Economic Class (SEC) of students enrolled in a Bachelor of Business Administration (BBA) program and to analyze their psychographic profile, we can follow these guidelines:

1. Socio-Economic Class (SEC) Analysis

• Demographics: Examine the demographics of the students, including their family income, parental education levels, occupation, and geographic location. This information can often be obtained through surveys or enrollment data.
• Income Bracket Classification: Classify the students into different SEC categories, such as upper class, middle class, and lower class, based on family income and financial resources.
• Access to Resources: Consider the availability of educational support, internships, financial aid opportunities, and overall access to resources that might influence their potential for academic success.

2. Psychographic Profile

• Values and Attitudes: Analyze the values, beliefs, and attitudes that broadly define the student body. This can encompass career goals, perspectives on education, and views on social responsibility.
• Interests and Lifestyle: Identify common interests, such as hobbies, extracurricular activities, and the general lifestyle choices of students. This may include preferences for technology, social activities, and work-life balance.
• Motivations: Understand what motivates students to pursue a BBA degree. This might include aspirations for career advancement, personal growth, or aspirations for entrepreneurship.

Conclusion

Overall, gaining insights from students through surveys or focus groups can provide a comprehensive view of the current SEC and psychographic profile. This analysis can help tailor educational programs and support services to better satisfy student needs and foster their academic success. Using this profile, institutions can also create targeted marketing strategies for potential students considering the BBA program.